Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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Improving Your Web Customer’s User Experience

May 18, 2016 @ 12:00 pm - 1:00 pm


Pre-register for this Pub Talk

We are excited to have Matt Rideout of iBec Creative join us for the first time in the Cat-U Pub. Matt will be talking about how you can use qualitative website measurement tools to create a better understanding of how users are interacting with your website. Matt will show examples of how iBec Creative collects data using a special tool set, and how they turn that data into ideas to improve website performance (time on site, pages per visit, reduced bounce rate, increased conversion rate, etc.)

Matt will also talk about how to test your ideas to ensure they’re helping and not hurting your website.

Want to know more about heatmaps, scroll maps, screen recordings, funnel tracking, and A/B testing? Join us on May 18th to learn and discuss. Click the big green button above to register!



May 18, 2016
12:00 pm - 1:00 pm


Cat-U Pub


Catalog University

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.