Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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How to Write Great Headlines

November 18, 2015 @ 12:00 pm - 1:00 pm


Please join us on Weds, 11/18, at Noon EST.

Writing great headlines is hard. But even if you have never written a headline, there are techniques that make it easier. Sarah Fletcher, Creative Director for Catalog Design Studios and Co-founder of Catalog University has been writing headlines for years. She’ll share how she determines what to focus on, and how she works through the process. While there are some tips and tricks to writing a great headline, proper focus and strategy are really the keys to success. Join us for this free pub talk and learn how to write strong headlines that engage customers, build brand and sell merchandise.

Pre-register for this Pub Talk


November 18, 2015
12:00 pm - 1:00 pm
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Catalog University


Cat-U Pub

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.