Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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How personal can you get?

January 20, 2016 @ 12:00 pm - 1:00 pm


What are your plans for personalization in 2016?  The technology now exists to affordably capture and analyze an almost infinite amount of data; our ability to target product, message and media on an individual customer basis is limited only by our imagination.

Allen Abbott at CohereOne believes that personalization will be a major trend over the next 5 years. Please join us on Wednesday, 1/20, at noon EST to discuss! Reg link is below!

Pre-register for this Pub Talk



January 20, 2016
12:00 pm - 1:00 pm
Event Category:


Catalog University


Cat-U Pub

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.