Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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How Do You Keep Copy Fresh?

February 22, 2017 @ 12:00 pm - 1:00 pm


We recently got two great copy questions from our “Pub Regulars”:

  • How do you keep copy fresh when you sell the same product over and over?
  • How do you give similar products a life of their own?
Jeff Ryan wrote copy for L.L.Bean for 19 years and has gone on to write copy for dozens of other direct marketers. In this talk, Jeff will share ideas for ways to keep copy fresh and relevant, and to differentiate between two or more items that seem to serve identical needs.
Is this a creative problem? Is it a merchandising problem? Jeff explains: “For anyone writing copy and looking at a deadline, it’s our problem and we need to solve it.”
Join us on Wednesday, 2/22/17 at noon EST to hear Jeff’s tips and tricks. Jeff always delivers a great talk!

Click below to register.

Pre-register for this Pub Talk


Cat-U Pub

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.