Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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Holiday Catalog Testing: Make This Year Matter

July 20, 2016 @ 12:00 pm - 1:00 pm

You have one chance each year to make your holiday books great, to figure out how to optimize performance, to expand circulation, and to grow revenue for the following year — and that chance is now.

Testing is key to figuring out ways to improve your catalogs, and there are a million variables that can be tested. What can you learn now that will make a difference next year? What’s worth testing?

Please join Christopher Werler from Amherst Direct for this Pub Talk as he discusses best practices for setting up tests, and highlights test variables that are most likely to lift performance. Bring questions relevant to your own holiday testing plans. We’ll leave plenty of time for Q&A.

Pre-register for this Pub Talk


July 20, 2016
12:00 pm - 1:00 pm
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Cat-U Pub


Catalog University

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.