Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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Getting Social: Finding the ROI in Social Advertising

July 12, 2017 @ 12:00 pm - 1:00 pm


Social advertising is one of the hardest channels to attribute clear ROI. Yet its targeting offers the best way to connect more deeply with your customers. Most retailers think of social advertising as a necessary evil. In this talk, you’ll learn how it can be a great connector!

On Wednesday, 7/12, at noon EST, Sandra Rand, VP of Marketing for OrionCKB, will talk about current best practices in social media, including:

  • How paid social increases the efficiency of all other ad spends.
  • The steps advertisers are taking to feed the data from their marketing mix into social in order to get the biggest bang for their buck.
  • How leading retailers are measuring social ROI to satisfy their attribution model.

After this talk, you’ll have a grasp of what sophisticated advertisers are doing in order to make social advertising one of their top-performing direct channels. Important stuff!

Click below to register, and we’ll see you in the Pub!

Pre-register for this Pub Talk


Cat-U Pub

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.