Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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Finding The Business Within Your Business

May 17, 2017 @ 12:00 pm - 1:00 pm


John Miglautsch has deep roots in direct marketing. He loves the challenge of working with B2C catalogers to find their inner B2B business – and with B2B direct marketers to figure out a strong B2C strategy.

He believes that it’s not just your brand or your product that brings success. It’s figuring out ways to unlock the attribution puzzle as you discover the business within your business.

In this talk, John will discuss case studies from Industrial Safety, Mutual Group, Cabela’s, BBX, Lands’ End, Adobe, Musician’s Friend, Pet Edge, and Daniel Smith.

Please join us on Wednesday, 5/17, at noon EDT for this interesting and thought-provoking talk. Click below and we’ll hold a seat for you!

Pre-register for this Pub Talk


Cat-U Pub

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.