Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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Does your merchandising need a SWOT?

February 17, 2016 @ 12:00 pm - 1:00 pm


One of the key drivers of your success is your merchandise – managing both price and inventory. Seat-of-the-pants merchandising and planning is a recipe for failure. To be successful in today’s highly competitive catalog and e-commerce world every company should regularly do a Merchandise and Planning SWOT (Strengths, Weaknesses, Opportunities, Threats).

In this talk, Kathleen Schultz will review basic analytics, as well as show examples of good and bad practices.

“…if you know your enemies and know yourself, you can win a hundred battles without a single loss.” Sun Tzu

Pub talks are always free. Click below to register.

Pre-register for this Pub Talk


February 17, 2016
12:00 pm - 1:00 pm


Cat-U Pub


Catalog University

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.