Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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The P.O.W.E.R. of Copy!

December 17, 2015 @ 12:00 pm - 1:00 pm


Words have power. The power to inspire. The power to connect. The power to compel you to get up off your behind and do something!  So…how exactly do words do that? Better question: how can YOU make them do that?

It’s challenging enough to get consumers to read catalogs. So when they do read, you need to make it worth their while. You need to make it count. You need your copy to have P.O.W.E.R! In this lively session of wit, wisdom and wordplay, we unlock the secret “P.O.W.E.R!” behind successful copy. With the reveal of each mystery letter in that acronym, discover five actionable techniques to engage your readers, inspire them to act, and energize your catalog copy for maximum impact. Write the power!

Please join us on Thursday, 12/17 at noon EST for this free talk with Matt Fey, Creative Director at J. Schmid. Reg button is below.

Pre-register for this Pub Talk


December 17, 2015
12:00 pm - 1:00 pm
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Cat-U Pub


Catalog University

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.