Welcome to the Cat-U Pub!
Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.
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December 9, 2014 @ 12:00 pm - 1:00 pmFree
Lois Brayfield, President of J. Schmid, and Catalog University Dean of Creative, has all sorts of ideas you can use as catalog drivers.
The Changing Role of a Catalog
In recent years, more brands have discovered the power of mailing a catalog. But we aren’t talking about “old school” catalogs meant to showcase all of your products and then calling it a “channel.” Instead, think of catalogs as a powerful medium created to disrupt, delight and most importantly, DRIVE! Successful catalogs have the ability to drive customers and prospects to your website and your store. In this example-packed session, you’ll hear how brands have evolved their catalog to drive sales; no matter the channel in which customers choose to shop.
In this Pub session, you’ll learn how catalogs must:
– DISRUPT customers and prospects lives by grabbing attention.
– DELIGHT readers with stories and themes that matter.
– DRIVE customers and prospects to a website or store with calls-to-action that work!
Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:
Direct Marketing Best Practices
E-commerce Best Practices
and so much more!
Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.