Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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Out of the Box Testing

February 17, 2015 @ 2:00 pm - 3:00 pm


Testing is in the DNA of every successful cataloger. Finding the right message, offer and products can do magical things to your bottom line. But have we become too complacent in how we test? If your offer testing has become a bit lackluster then maybe you should consider vehicles that other brands have found to increase response. Join Lois Brayfield, Catalog University Dean of Creative, as she moderates two seasoned catalog experts that have found the secret sauce to increasing ROI, even with a more expensive tactic. You’ll hear from Wade Lee Jones, Senior Director, Direct to Consumer at The Journeys Group; and, Christopher Werler Catalog & Direct Mail Marketing Consultant and CEO of Amherst Direct.

This lively discussion will cover their thoughts on:

  • What is most important when testing an interesting format?
  • How do you measure success?
  • What are some of your more successful tests?
  • How do you determine the best offer?

This session promises to be packed with plenty of take home goodies for your testing initiatives. No matter if you are currently testing, or just wishing you had more answers, this is a Pub Talk you won’t want to miss!

Preregister for this Pub Talk


February 17, 2015
2:00 pm - 3:00 pm
Event Category:


Cat-U Pub


Catalog University

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.