Welcome to the Cat-U Pub!

Below you will see a list of all our upcoming Pub Talks. Pub Talks are FREE and an easy way to keep up with our ever changing industry. Join the discussion and ask questions during a live session, or catch a recorded session later. Recorded Pub Talks are free for about a week and are always available to subscribers.

Free Direct Mail classes at the Catalog University Pub

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2017 Year in Review, aka “Cats & Bacon”

February 8, 2018 @ 12:00 pm - 1:00 pm


Every year, Catalog University co-founders, Sarah Fletcher and I (Janie Downey), sort through several TONS of direct marketing pieces we received in the mail to find the best and the worst to share with you. We call this talk “Cats & Bacon” because there’s always so much to like – just like Cats & Bacon.

  • What are the trends we’re seeing in catalogs and in smaller direct marketing pieces?
  • What terrific cover treatments did we see this year?
  • What are the latest trends in paper weights and stocks?
  • What are folks using for bind-ins, blow-ins, and coupon offers?
  • Were there any great branding stories this year?
  • And what about product? Oh, my. You know we’ll find some bit-of-crazy to share.

Please join us for this entertaining and informative talk that will give you ideas to rock your marketing efforts in 2018. Click below to register!

Pre-register for this Pub Talk


Cat-U Pub

Looking for FREE classes and information on direct mail, direct marketing and the catalog industry? The Catalog University Pub is where you will see great presentations by top industry experts. The Pub covers a wide range of topics with classes on:

Direct Marketing
Catalog Design
Catalog Marketing
Catalog Merchandising
Marketing Analytics
Catalog Operations
Direct Marketing Best Practices
E-commerce Best Practices
Email Marketing
Marketing Strategy
and so much more!

Sign up for the Catalog University mailing list to get updates about upcoming classes and Pub Talks. We'll also send you a FREE copy of the Great Catalog Checklist. It's super handy and loaded with information you'll use over and over again. There's always something new to learn at Catalog University and we hope you join us in the Pub soon.