Bruce Gregoire here - I am the instructor for the Catalog Univ CRM (Customer Relationship Management) course.
Let me start by saying I am very happy to present CRM – a topic that I thoroughly enjoy. Hopefully this class will generate some interest and excitement for you as well! Since 2001, I have served as Adjunct Professor in CRM in the MBA program at Johns Hopkins University. Going back, starting in the early 1990’s, I began to apply database marketing techniques for multiple direct marketing firms.
In 1998, I founded Desktop Marketing – now known as WiseGuys Marketing, a data-driven firm in Falls Church, VA. Our specialty areas have included catalog marketing, and most notably the development of our WiseGuys Database Marketing software. In 2006, WiseGuys received the Data Analytics award from the National Conference in Database Marketing. More info is available at www.WiseGuysMarketing.com