Video is a great way to sell, to establish your brand authenticity, to demonstrate how to use a product, and more.

We all know the power of video, but most direct marketers have not made a concerted effort to add more video to their website, social posts, blogs, and email. In this class, industry expert and Catalog University co-founder Janie Downey shows you five inspirational uses of video that will get your creative juices flowing.

How fancy does a video need to be to enhance your direct marketing efforts?

As you’ll see in these industry peer examples, a video can be a simply executed and still be very effective. Add depth and fun to all of your marketing efforts with video.

Janie honed her direct marketing skills at Appleseed’s and L.L.Bean. To see her other online classes, type her name in the search box on the home page. Happy learning!