Words have power. The power to inspire. The power to connect. The power to compel you to get up off your behind and do something! So…how exactly do words do that? Better question: how can YOU make them do that?
It’s challenging enough to get consumers to read catalogs. So when they do read, you need to make it worth their while. You need to make it count. You need your copy to have P.O.W.E.R! In this lively session of wit, wisdom and wordplay, Matt Fey, creative director at J. Schmid, shares how to unlock the secret “P.O.W.E.R!” behind successful copy. With the reveal of each mystery letter in that acronym, discover five actionable techniques to engage your readers, inspire them to act, and energize your catalog copy for maximum impact. Write the power!