Marketing isn’t magic. It takes focus and hard work to keep everyone in your organization on the same page, and headed in the same direction.
Learn the fundamentals of a sound marketing plan.
This online class will help understand what it takes to build a sound marketing plan – starting with a strategic mission statement and goals that are actionable and get results. Get your base marketing plan in place and build from there with interesting tips from this course.
Professor William Lightfoot teaches around the world, and has a keen eye for solid marketing ideas. His experience in sales, sales management, and as a university professor and dean give him unique insights into tools that work.