Great catalog design begins by determining what goes where in a catalog. Dialing in your catalog’s pagination is one of the best and fastest ways to improve response. Over the years catalog designers have tested and perfected techniques that work and work well, every catalog, every time. Putting these principles to work for your catalog can increase sales by as much as 15%, improve response from prospects and make the catalog easier to shop. This isn’t magical thinking, these are tried and true best practices that are the backbone of great catalog design.
Intelligent pagination increases sales and engagement
In this introduction to using SQUINCH and sales data to guide your catalog pagination process, Lauren Ackerman shows you how to apply the basic principles of catalog pagination using data intelligence and practical insight.
A well-organized catalog built with insight to your customer’s shopping preferences makes the buying process easy, intuitive and compelling. This online catalog design class will give you the tools you need to translate last season’s sales into a plan for this season’s catalog.