Is the amount of space you gave a product worth it?
Your printed catalog looks good, but did you give each product the right amount of space? Square inch analysis (“squinch”) of each spread in your book is an operational best practice. But it’s always been a time consuming tool.
Square inch analysis is a great way to understand sales – but it’s time consuming.
In this class, industry marketing expert Gina Valentino will show you an innovation that blew her away. Gina has a client with a really smart son who said he could develop a faster and better way to do squinch from a PDF. Gina said “Good luck with that…” and then he did it.
If you enjoy this class, check out Gina’s other classes at Catalog University by putting her name in the search box on our home page. Gina is also Dean of Marketing for Catalog University and is available to answer questions. Please don’t hesitate to get in touch with her! We are here to help in any way we can.