Learn how to develop a winning social media strategy
There is so much about social media that makes sense. Friends telling friends, viral selling, and oh those oreo tweets did get the world’s attention for next to no money! One of the best ways to understand what makes something successful is to watch a critique.
What companies are getting it right?
There are companies that are making social work—and work big. And it’s not hard to see what social media programs are successful, thousands of likes, lots of media attention, but what was the strategy behind it? Why did they choose one way and not the other? Jim takes a look at what companies are getting real ROI and explains how their social media strategy is cutting through the clutter. How did they get more likes? How did they get people to share? Once you understand what steps these successful companies took you can develop your own path to success.
Can you use the same strategy for your company?
Jim doesn’t just show great examples, he breaks down what was resonating with customers and explains how to harness that good juju for your company. He talks about motivation, what makes social media different from other kinds of marketing and explains the awesome power of FREE!
Whether you are a social veteran, or just thinking about dipping a toe into the social water, Jim has valuable insight and hard won advice to share in this two part series.