Public Relations is how the world sees your business. At it’s best it is an extension of your company’s brand and at it’s worst it can be the bad rep you just can’t shake. Most companies develop a public relations strategy after something bad happens. At that point, they are reactive and not proactive. In this online public relations course, PR Veteran and former Director of Public Relations for the DMA, Lisa Hahn explains what companies can do to to be ready for the next big thing, good or bad. Understanding what PR tools are available to marketers is crucial to developing a winning PR strategy.
Tips for success
In this class, industry expert Lisa Hahn will take you through the arsenal of available PR tools from press release to celebrations to video and even how to repurpose B-roll footage. You’ll learn how PR can support your business, 13 public relations tools you can start using today, what makes news, five tips for success, and how to evaluate your efforts.