A powerful cover can increase response rate by as much as 15%. If you are not spending four times the effort inventing your next catalog cover then you might be missing out on new customers and increased revenue. And if you aren’t testing your covers then you most certainly are leaving opportunity on the table.
5-point Cover Challenge.
In this recorded, live session, Lois Brayfield, Cat-U Dean, industry expert and President of the J.Schmid group, puts a mix of covers to the test against her 5-point challenge. Lois’ excellent teaching style and easy tips will give you a worksheet you can use to evaluate your own covers – and increase your own response rate.
In this session, will learn tactical ideas on how to create covers that grab attention and convert!