What is going on with SEO and Paid Search right now?
Craig Paddock is an authority in the SEO field with multiple Fortune 100 clients ranging from hotel chains to software developers. He delivers an information packed Pub Talk that will get both beginners and veterans plenty of great up-to-the-minute information. (Trust us, you will be taking copious notes—we did.) If you are looking for answers about how the latest changes in Google’s algorithm are affecting search, and what you can do to both avoid mistakes and seize opportunities, you won’t want to miss this class.
How aggressively should you bid on key words?
It turns out that focusing only on price may be costing you a lot of money. Craig offers advice and explains how quality scores, lowering bids and finding the right keywords can lower costs and improve results.
What matters and what doesn’t anymore?
Craig takes you through the most important factors in paid search and covers: Quality Scores, Display URL’s, Call outs and Structured Snippets.
Adwords Customer Match and why you should check it out.
There’s a new tool in town and it came straight from Facebook. Adwords customer match allows you to upload your email contacts into Adwords. Many users consider this to be a MAJOR upgrade and something you should be checking out.
Which type of ads should you be running?
In this Pub Talk Craig covers Dynamic Search and Google Shopping ads and shares insight into when to use each.
Which tools should you use?
Ever heard of Screaming Frog? It’s just one of the many tools and tips shared in this Pub Talk. We guarantee you will find plenty of useful information right down to who has the best value in SEO conferences.
More about Craig Paddock
Since 1998 Craig has consistently delivered top returns for clients in an ever-changing online field. His research-driven approach focuses on dollars for clients, as opposed to just rankings. Craig contributes search articles to the ClickZ network and has presented at national SEO conferences. He blames his ROI obsession on his previous experience in the direct response industry.