Customers pain points are an evergreen resource, we never run out of them. That’s good news to Andrea Syverson. She knows how to harness that pain to create better branding and better merchandise. In this class she shares five ways that you can harness your customer’s pain points and turn them into the building blocks for your own success story.
Prepare for Deep Work
Learn how to clear out the noise that gets between you and your customers. Andrea shares her Brandabout approach as well as her triple pain approach and shares some examples from well known brands.
You can’t understand what you don’t know. Andrea shares how merchants and content marketers can improve their game by getting to know pain instead of avoiding it. Walk a mile in their shoes, or Wellies as it turns out.
Listen and Learn
This is something that requires a lot of work and empathy. But who do you listen to? The answer for companies like Walmart and Target is younger than you think.
Conduct a TalkAbout
Andrea shares how to work together as a company and bring people together to talk about all the different variables Andrea shares. Her Talkabout includes Team Beachball, (but not at the beach); Fierce Conversation and 4 more tactics that get everyone working together.
Verbify Your Best Story—the Unify and Simplify!
What’s your verb? Creating action and verbifying your brand can energize even stale material. Andrea also explains why storytelling can elevate both brand and merchandise.
There is a ton of great information in this class. If you’re feeling the pain and what to turn it into your most valuable tool for building lasting and meaningful relationships with your customers press play now!