If you like data, even a little bit, you need to spend some quality time with Kevin Hillstrom. Kevin has been showing companies, large and small, how to turn their data into actionable, insightful information that can help them navigate the path to successful direct marketing. In this fun and informative session, Kevin leverages his experience analyzing ten billion purchase records for 225+ clients to explain what catalog marketing will look like in the year 2025.
Utilizing his “Great Eight” format for evaluating growth strategies within brands, Kevin offers actionable strategies related to Audience, Awareness, Acquisition, Welcome Programs, Anniversary Programs, Optimization Programs, New Merchandise, and Existing Merchandise concepts.
This talk will help you learn ways to deal with bifurcation and attribution and give you a clear roadmap of where catalog marketing is headed in the next six years.
Kevin Hillstrom is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between customers, advertising, products, brands, and channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine