Wow, what a great Pub Talk! Bjorn Mann of SmartPak shared so much great information in this session packed with social media marketing tips. He got right into the “how to” and layered in some dollars and sense around what is working for SmartPak in social marketing.
Here’s some of what Bjorn covered:
Social re-targeting through Facebook ads
Facebook reporting, and how to build it in a meaningful way for your goals
Owned vs third party conversations and how to foster an engaging dialog
How to repurpose print materials online without it feeling stale
This isn’t just about what works, Bjorn explains what you need and how to implement it as well—right down to the conversion pixels. Bjorn explains how the backend of Facebook targeting works and, more importantly what they did, the hands on tips you need, to get SmartPak the amazing results they are really getting. He has at least three tips that will save you tons of time and lots of heartache.
SmartPak is constantly pushing the boundaries of direct marketing, and they’re a great company to learn from. Pick up tips, ideas and inspiration from a group that is moving the needle with social.