“…if you know your enemies and know yourself, you can win a hundred battles without a single loss.” Sun Tzu
To be successful in today’s highly competitive catalog and e-commerce world, you should regularly do a Merchandise and Planning SWOT (Strengths, Weaknesses, Opportunities, Threats).
One of the key drivers of your success is your merchandise – managing both price and inventory. Seat-of-the-pants merchandising and planning is a recipe for failure.
In this talk, industry veteran Kathleen Schultz, will review merchandising analytics, and she’ll show examples of good and bad practices to improve your merchandising process.
Kathleen covers the role of a merchant, including key responsibilities, and critical skills; as well as the role of a planner and their key responsibilities, and critical skills.
Don’t miss the great Q&A at the end of this session!