As a copywriter, it’s your job to get the story right AND to evoke emotion for your company’s products and services. How do make your copy so irresistible that you eliminate the distance between your customers brain and their wallet? And how do you know the best angle to use?
In real life, the phrase “the product practically sells itself” rarely applies.
In this class, 25-year catalog copywriting veteran Jeff Ryan shares his secrets for finding compelling stories, even for “commodity” items. Learn copywriting tips on how to sell most effectively, while honoring the tenets of your brand.