Writing great headlines is hard, but even if you’ve never written a headline, there are techniques that make it easier. Sarah Fletcher, Creative Director for Catalog Design Studios and Co-founder of Catalog University has been writing headlines for years. While there are some tips and tricks to writing a great headline, Sarah believes that proper focus and strategy are really the keys to success.
Headlines can engage, amuse, improve ease of shopping and serve many other functions. In this class Sarah explains why understanding what headlines can do is actually the blue print for how to approach writing them. She shares The Great Headlines Cheat Sheet. It’s a handy reference and shows the most common ways to approach writing a headline.
Sarah shares some of her favorite headlines including some that made millions.
Process is really the backbone of great headlines. Sarah believes that good process can greatly increase your likelihood of coming up with a great headline. She teaches how to use the Great Headlines Cheat Sheet to craft headlines and shares her own writing process. She explains how she determines what to focus on, and how she works through the process.
At the end of one of the most fun and engaging Pub Talks Cat-U has had, the pub goers practice writing their own headlines with smart, fun and creative results.
If you, or your team, have ever been stumped or stuck while writing headlines, this Pub Talk will teach you the secrets of good process and inspire you to have a great time, writing great headlines.