In direct marketing, we learn by testing. This worked? Do more of it. This didn’t work? Do less.
But are you testing things that truly change how you run your business?
Or are you just testing for 1x results?
Is your focus on knowledge?
Or merely data?
This session will make you think about why you test as industry veteran John Miglautch takes us through several case studies which challenge conventional wisdom. We guarantee this talk will give you something to think about with your own test plans.
Please join John Miglautsch as he explains why he doesn’t share the current industry love of Big Data and why you should be skeptical too. John will make you think, and share his favorite ideas to hone your testing skills.