Your home page is the front door to your business; no other page on your website is more important as a way to improve web conversion. In this recorded, live Pub session, industry expert Bud Reed hosts an interactive session where participating direct marketers learn three important questions every successful home page should answer. And, Bud offers help where the sample home pages fall short!
What metrics should you use to measure home page success?
Bud also discusses baseline metrics every direct marketer can use to track how competitive your site is compared to others in your industry.
Bud Reed is a long-time industry expert, and past Dean of Ecommerce at Catalog University. If you like this class, check out Bud’s other classes by putting his name in the search box on our home page.