Looking for ways to leverage your existing house file to kick it on Facebook? Sandra Rand, VP of Marketing at Orion, walks you through a class on the basics of social advertising and shares her knowledge and experience on getting the most out of Facebook advertising.
While we all know the basics of target marketing, Sandra shares how you can use your own data to create a targeted Facebook campaign using both lists and website visitors.
The data you don’t know
Facebook can actually fill in the blanks in your data with customer data you don’t know. Using categories that they have identified, and your data, Facebook can create an Affinity Analysis that gives you a highly targeted audience.
Ad Objectives and Types
While there are many types of ads you can run, there is one that is far more powerful than the others. Sandra shares which is the best and shares low cost ways to make your own, and even some that Facebook has built in.
How Facebook Ads Affect Other Channels
Not only is it possible to integrate Facebook ads with catalog drops, the return on ad spend was 225% for one of her clients.
This class is loaded with good information and customer case studies.