Catalogs have been around a long time, and for a long time not much changed. But today everything is changing, we have the ability to capture mass amounts of data – and produce efficient digital content. With data storage costs continuing to drop, true personalization of marketing efforts is easy and affordable. But a question remains – how do you know what your customers want to hear in that personal offer you are making them?
With new technology, you can use the demographics you’ve been collecting as a base. Add raw sales data. Then add intent, pulled from not just what your customer purchases, but also what they browse for on your site. Now you have the ability to figure out what your customers are interested in that will help you steer them toward their next purchase.
Confusing? Not when you watch this on-line Pub talk with Allen Abbott. Make sure to hang around for a couple of excellent questions at the end of the talk.