John Miglautsch has deep roots in direct marketing. He loves the challenge of working with B2C catalogers to find their inner B2B business – and with B2B direct marketers to figure out a strong B2C strategy.
John believes that it’s not just your brand, or your product, that brings success. It’s figuring out ways to unlock the attribution puzzle, as you discover the business within your business.
In this Pub Talk, John shares how key insights in data helped merchants find niche and untapped markets within their existing customers. John shares case studies from Industrial Safety, Mutual Group, Cabela’s, BBX, Lands’ End, Adobe, Musician’s Friend, Pet Edge, and Daniel Smith.