According to eMarketer, digital has now surpassed print, radio and even television as the channel that drives the most media consumption.
Consumers are now spending over 5 hours per day online, performing 115 billion global Google searches per month, and sharing 36 billion times every month in the US. The challenge for direct marketers is to create a level of engagement, customer relationship, and brand affinity through unfamiliar channels.
Learn copywriting tips from industry expert Jason Sawtelle.
In this online marketing class, Skyword’s Director of Retail Partnerships, Jason Sawtelle, explains why direct marketers must adopt a content marketing framework to differentiate their brands in the marketplace. This online class walks attendees through three stages of content strategy:
the importance of knowing your audience
understanding the correct channels to market through, and
measuring ROI beyond point of sale
For those direct marketers still operating within traditional channels, this is a must-see session on how to adapt to changing consumer behaviors.