Learn email marketing best practices from 3 top Direct Marketers
Email marketing is one of the most effective ways to prospect for new customers. Email was once a simple marketing tool, but has now become incredibly powerful and complex. At Catalog University, we find it helpful to learn from others in the industry.
What worked? What didn’t? And how can I improve?
In this email marketing class, industry expert Reggie Brady shares tips and ideas on ways to improve your email campaigns as she looks at the work of Pet Edge, Harrington’s of Vermont, and the Chesapeake Crab Cake Company. All three face interesting marketing challenges. Reggie is an expert at explaining what works and what doesn’t, and offers great ideas on how to improve creative, copy, positioning and mobile presentations.
Reggie is a regular speaker at Catalog University and has posted several other classes with us, including a must-see primer on getting started with email marketing.
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