Great copywriting creates want, gets customers shopping, reduces customer service time, builds engagement, and more. One of the best ways to learn about what makes great copy is to study and learn from the work of others.
In this session, industry marketing expert Jeff Ryan reviews the copywriting styles of Fairytale Brownies and Creative Banner.
In this highly-rated Pub talk, Jeff shows how these two vastly different, but equally enticing direct marketers, sell with copy. Jeff is great about finding key copy points as he shares tips you can use in your own copy.
Jeff Ryan is co-founder and head copy wonk at 19 Oaks, a creative advertising agency based in Portland, Maine. Jeff honed his copywriting skills working for over 20 years as the head-writer at L.L.Bean. Jeff is a regular presenter at Catalog University. Check out his other classes by typing in his name in the search box on our homepage.
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