Sex sells, but what if your catalog doesn’t sell sex? Let Matt whisper a little secret in your ear…every catalog can be sexy. Even yours. You just have to know which buttons to push.
In this talk, you’ll learn how to seduce consumers with the provocative coupling of words and pictures.
The first question Matt answers is does sex really sell? The answer may surprise you and knowing why may help you tread lightly.
Matt shares his four secrets for seducing customers and creating desire. First up is Hardcore Photography. Matt shows how even decidedly un-sexy products can get some added zing. Physical is next on the list. Not the physical you may be thinking of, but physical as in gizmos, inserts, and other ideas that get attention. Matt covers Sensual Healing, with ideas for using the senses to create attraction and desire in catalog customers. Think that won’t work for B2B? Think again and Matt has examples to prove it. Finally there’s Dirty Talk, an exploration of how adding a little fun and playfulness can enhance even ordinary products.
This informative, fun and enticing session will explore the creative techniques that make catalog shoppers go wild.