What is Great Catalog Design?

Learn what catalog experts look for when they evaluate a catalog’s effectiveness. The results may surprise you. Great catalog design increases sales, reduces returns and creates both engagement and brand awareness. There is more to great catalog creative than just pretty catalogs.

What makes a catalog’s design effective?

Every catalog is different but the tenants of good design work for all catalogs. Catalog designers don’t think the same way that artists think, they factor in brand, product demand information, ease of shopping, hot spots, and even inventory issues. Every catalog is a complex and fascinating puzzle.

Learn from a seasoned catalog designer

Sarah Fletcher, Creative Director for Catalog Design Studios Inc., has over 25 years experience in catalog design. Watch as she critiques the Nueske’s and Sturbridge Yankee Workshop catalogs. This catalog design course will give you insight into how customers shop, what they focus on, and how to leverage your key competitive advantages to drive sales.

Want to have your catalog or website critiqued?

If you would like to have your catalog or website reviewed by one of our experts, just fill out the form below to get started.