It’s always a great learning experience to look over the shoulder of an expert while they work. Catalog critiques are always popular here at Catalog University for just that reason. Lois Brayfield is a seasoned veteran with a remarkable eye for what moves the dial with customers. The critique starts off with a review of the five things Lois looks for and why they are important. Then Lois dives in to the first catalog.
This Canadian company sells yarn and craft projects. Lois reviews the cover and shares her view of how to engage customers more and to improve overall branding. Moving on to the opening spread Lois discusses how to keep a balance between selling and branding. Finally Lois shares several spreads and explains how they can be reworked to be more shoppable and more compelling to customers.
Revival Animal Health
Dedicated to improving the lives of our animal friends, this catalog has a ton of great content along with some icon and layout challenges. Lois explains why some of the icons may not be working as hard as they could and how to fix them. She also shares practical and actionable design advice on how to use Revival Animal Health’s expert content to showcase products better.
We love catalog critiques because they provide a practical, hands on look at what is working and what isn’t. Thanks again to our participants for being in the spotlight.
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