Want to know more about creating interactive books with iBooks?
Copy guru Jeff Ryan shares how easy it is to create iBooks using Apple’s free software. The implications for businesses, who can make iBooks available to the general public, emailing them to a private list of contacts or posting them to an internal server or intranet, are huge.
Where are iBooks being used today?
iPads have become mainstream and companies as diverse as General Electric and Hallmark are discovering that creating iBooks is a smart way to introduce products to consumers, create HR manuals, create B2B catalogs and more. Pinch and zoom photos, videos and other features make the platform interactive and much more effective than printed or PDF pieces.
Jeff talks about his experience writing an iBook on his 28 years of hiking sections of the Appalachian Trail. He answers questions about ease of use and features, and then explains how creating books with iBooks can be part of every business’ toolkit. Whether you are creating iBooks as manuals, collateral materials, training materials, or as a dynamic way to share your company’s history, this session will give you plenty of ideas.