Our go-to email expert, Reggie Brady, shares 8 of her favorite strategies for improving email results. Here are some of the things she covers in this info packed session.
Tips on how to improve email capture
It’s all about getting incremental email sign-ups. Do you know the best place on your home page to ask for them? How do you reach the traffic that lands on an interior page on your site? What is the best timing for pop-ups? Reggie shares this and more.
How to design for the mobile consumer and why
Mobile is a problem for email. Reggie shares how to determine how much of your email is being read on a mobile device. She also provides tips for mobile design that will make your email more readable and easier to navigate.
The power of a great database and how it should work
Understanding what your email service provider (ESP) should be able to provide is the first step to harnessing the awesome power of email. Reggie talks about how to use tracking pixels to track purchases, as well as abandoned cart capabilities and using what product categories customers have viewed to increase response.
Using data for targeting and segmentation
Reggie explains how to integrate CRM information with your email marketing strategy and covers triggered emails. She also explains how geotargeting can be a big bump for many merchants.
How to develop a promotional calendar and determine what content makes sense
Finally Reggie provides a step by step lesson on how to strategize a solid promotional calendar that will help you take advantage of the natural contact dates for your merchandise.
This was an information packed Pub Talk from one of our favorite experts.