Learn how to grow margins even in today’s hyper-competitive market
Besides sales, product margins are the largest driver on your P&L. In this Pub Talk Larry Shaw, the Catalog University Dean of Merchandising shares his top seven ideas for improving margin dollars even in today’s hyper-competitive market. Larry begins his presentation by promising 7 ways to increase margins and he even guarantees that he will provide actionable ways to implement each one. Well he does that and more! We knew this was going to be a great Pub Talk, that gets lots of shares, when the first question asked was “Is this being recorded?”
Great ideas and how to implement them
Using his experience gleaned from 25 years in merchandising, Larry thoroughly explains each idea for increasing margins, shares how to implement the idea for multiple product categories, and then rates it to show you the likely impact on your bottom line.
The ideas to improve margins focus on shipping, purchasing, pricing, bundling and vendor negotiations, all seven tips are easily achievable and many only require a phone call or simple change in buying strategy to implement. Finding good information about merchandising is hard. These are great, practical ideas from one of the best minds in the industry.
