Every wonder if others in the industry are producing direct marketing pieces the same way you are?
In this online class, you’ll learn about production workflow best practices that you can apply to your work.
Janie Downey is an industry expert on workflow, skills she honed at Appleseed’s and L.L.Bean. As part of her current consulting practice, Janie holds a yearly Production Summit with a number of direct marketers to talk about production workflow best practices – what is working, and what is not. In recent years, the pressure has gotten greater as direct marketers now focus not just on print – but on print, advertising, e-commerce, social sites, and email campaigns. Fortunately, as our work has gotten more complex, new tools and methods have evolved to help.
In this online course, Janie Downey explains common terms used in production – and points out best practices she sees across a mix of clients.
Production work can be crazy, but help is out there. After you watch this session, if you’d like to share your own best practices, please contact Catalog University co-founder, Janie Downey. She is always looking for new, innovative ways to work.