Bring your brand to life with lifestyle photography.
If you are considering adding lifestyle photography to your catalog one of the greatest challenges you’ll face is the production of your photoshoots. Nicole Poulin, Co-owner of Co-People Creative Productions, explains what you’ll need to know to be successful.
Photo production is complicated
Although the customer sees a perfect and seemingly effortless image, many steps go into making the final photo that goes into your catalog a success. And many talented people work very hard to create the illusion of perfection. This presentation touches on the process of photo production and the people involved in making it happen. It covers topics like casting, location scouting, and choosing the right photographer and crew.
Production details that matter
Nicole also explains some of the things that people outside the industry aren’t even aware of, like rights usage for photography. It’s one small detail that can cost a fortune it you don’t get it done properly before you start shooting. Shot lists, call times, and assistants are all explained so that you can make the right choices, manage a smooth running shoot, and end up with beautiful photography that is on brand and on budget.