Catalog Printing: What is the most efficient method to print your catalog– offset, or rotogravure?
Printing efficiently is vital to staying in the direct mail business. But figuring out which type of press best fits your work can be complicated. In this class, industry expert Janie Downey will talk you through ten points to help you evaluate which printing method is best for printing your catalog.
How do the presses apply ink to paper?
What’s the difference between offset v. rotogravure ink?
Is there a way to avoid static cling in rotogravure printing?
What’s the difference between offset and rotogravure paper?
What are the most efficient trim sizes for offset or roto printing?
What happens to paper roll size when you change printing method?
Is there an impact on the bindery?
What about schedules?
What type of printing work best fits the rotogravure press?