Most of the time it seems like the USPS is tone deaf to the needs of catalogers but it turns out they have a plan to get out of debt without destroying the catalog industry. Phew! Nagisa Manabe is the VP of Marketing for the USPS. In this session, she updates NEMOA members on the USPS 5-year plan of action, what has changed and what’s reality versus perception.
The challenges ahead
She focuses on the critical challenges facing the USPS today, the 5 year USPS action plan, and how it may impact mailers. As marketers, the plight of the USPS affects us directly if you are concerned about the future of direct mail, this presentation is a great way to see where the USPS is headed and hear questions from fellow marketers.
Nagisa offers a candid assessment of how the USPS got into trouble in the first place and discusses some interesting ideas the USPS is considering for getting back on track. She covers the major obstacles like congressional approval, retirement costs, and the postal commission mandates.