What is your marketing strategy for “Generation C” (Connected)?
Marketing whiz kid Lane Sutton started his first online business at age 11. Since then he has appeared on CNN, The Wall Street Journal, TedX and other media outlets.
He isn’t old enough to drive yet…
And he isn’t letting that stop him. Lane has a remarkable grasp of marketing strategy as well as how online marketing is changing and influencing his generation. Lane shares his unique perspective on Generation C (Connected), social media and inbound marketing.
The next generation is connected
Connected to everything from phones and mobile to games and social. They are converging and connecting faster than any generation before them. They are changing the rules and reinventing the game. They are focused and flighty, easily distracted and always fascinated by the next thing coming.
If you have a younger customer, or are trying to attract the next wave, you will find Lane’s insight very eye opening. Generation C is coming and they are want it all, their way, right now, did I mention they are easily bored?