Catalog design expert and Cat-U Dean of Creative, Lois Brayfield, takes a deep dive into the best design tactics for your next opening spread. According to Gallup Applied Studies, more time is spent on this spread than any other in your catalog. This spread warrants the time to explore the unique nuances and opportunities to share your brand, invite customers to explore, or even alleviate their concerns about ordering. Lois reviews the strategies that can be used for opening spreads. Then explains what each is for and why you should consider using them.
Lois provides answers to the three questions she is asked most often:
How much room should you leave for branding?
Should you include a letter?
What really needs to go on this spread?
There are 9 components to an opening spread and Lois explains each one, provides examples of how they should be used and shows where you can go wrong. She covers:
Table of Contents
This class is a wonderful way to review and consider all the possibilities available so that your catalog design tactics are in line with your brand and marketing strategy. You’ll see dozens of specific examples of how others have solved the dilemma of what to place on these pages along with specific takeaways on how you might design your next opening spread.