Email marketing has changed how we talk to our customers.
For many direct marketers, email marketing is the #1 driver of new customers. This class by online email expert Reggie Brady, provides a primer on how difference marketing channels can be enhanced with email marketing. Reggie looks at major trends in email marketing. And she looks at how you can measure your return on investment (ROI).
Want your email marketing to look better?
After you learn how to implement and measure your email marketing campaign, you need to think about what your customer sees, and what type of brand message you are delivering. Reggie is an expert at design, and in this session she provides benchmarks for comparison. This is an entry level course and does not require prior knowledge of email marketing.
Reggie Brady is one of our favorite presenters. She has a number of classes we refer to often for our own work at Cat-U! Put Reggie’s name in the search box on our home page to see all of her classes here at the U.