What are the trends in email today? How has email design evolved and why? What can I do to stand out in a crowded mailbox? Lauren Ackerman, self described digital junkie, is your guide on this journey into your customer’s inbox.
Trends and Best Practices
The class starts with a review of current trends in email marketing as well as some best practices that still apply. Learn what is working now and how you can harness these trends for your own email campaigns.
Keeping up with current design trends helps brands stay fresh. Lauren shares what is happening now in email design and how you can update your look.
Lauren explains what all the fuss is about and shares data that will make you a convert if you aren’t already.
Less is more and Lauren deconstructs a traditional email to show you what to save and what to get rid of.
Direct merchants must keep branding and messaging seamless across all channels. Lauren reviews how to bring value and fresh unique content to your email list.
3 Great Tips
Last but not least Lauren shares her three favorite tips for getting the most out of your email campaigns.